Top YouTube Searches

Anirban Bhattacharjee is a seasoned SEO professional with over 5 years of experience in SEO. His expertise spans diverse industries, including E-Commerce, B2B, and B2C. Proficient in tools such as Google Analytics, Search Console, Adwords, SEMRush, Ahrefs, Screaming Frog, MS Clarity, and Hotjar. In

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Anirban Bhattacharjee

Plan Your Video Marketing Strategy With Up To Date Youtube Statistics

Did you know that as a business owner, you can leverage Youtube to grow your business by promoting your products and services online? However, keeping abreast with the l latest statistics is important to fully capitalize on this video-sharing platform and reach a broader customer base. We present to you the most recent YouTube statistics that are up-to-date. Let us also explore some YouTube trends to gain valuable insights that may help you plan your next digital marketing campaign.

YouTube User Behavior

Among Gen Z, 53 percent of the male population considers YouTube the most popular platform to follow influencers.
O42% of the Gez Z women feel is the ideal platform to follow influencers. However, Instagram remains the most popular social media platform.
As per 2020 data, 62% of YouTube users in the USA daily accessed the video-sharing platform.
A whopping 77% of all YouTube users are between the age group of 17-25. This staggering number also remains the same for the age group 26-35.
Moving further to other age groups, YouTube users aged 36 to 45 represent 73% of the overall user base, while those aged 46 to 55 account for 70%.
As per these stats, YouTube maintains its popularity across all age groups.
The sign-in rate of both genders in 2020 was 72% on YouTube.
The most prevalent category on YouTube remains music, as around 64% of YouTube subscribers seem to enjoy listening to songs (ironic for a video sharing platform).

Youtube on Demand Statistics

YouTube is the fifth most popular video source in the United States, thanks to its 39 percent market share. To enjoy on-demand viewing of their preferred content, 69 percent of YouTube subscribers opt for paid subscriptions. According to 58 percent of YouTube subscribers, paying for the service enables them to binge-watch shows.
Of the total customer base, 35 percent contribute to frequent users of YouTube on Demand. t.
Comedy is the most popular genre on YouTube, accounting for 77 percent of viewership, followed by thriller/crime/mystery at 23 percent.
People love to watch videos on smartphones, and YouTube’s stats justify this, as approximately 72 percent of their users watch video content on their mobile devices.
Also, 75 percent of YouTube users prefer accessing YouTube on Demand across multiple devices.

Video Channels Used By Marketers

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YouTube Marketing Statistics

As per the data received from e YouTube Partner Program, YouTube’s ad revenue has exceeded five billion dollars.
Between 2014 and 2019, the cost of influencer marketing witnessed a rise across all platforms.YouTube experienced significant growth in 2019, with each post costing $1,600.
In 2020, YouTube ranked as the fifth most popular social media site for marketers.
following Facebook, Instagram, LinkedIn, and Twitter. With 2.23 billion impressions, Apple emerged as the most popular marketer on YouTube in 2020.
Turbotax was the second-largest advertiser position with 1.99 billion impressions
on YouTube. As reported by 29 percent of marketers, pre-roll skippable YouTube video commercials were considered the most effective form of advertising on YouTube among marketers in 2019. In contrast, only 7% of marketers considered non-skippable advertising the most effective.
Display advertising was reported as the most effective YouTube ad marketing tactic by 10% of marketers.
60% of marketers intended to increase their YouTube marketing budget in 2020.

Youtube’s Competition Data

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YouTube Statistics You Should Know.

YouTube is used monthly by more than 2.6 billion people globally.
Total daily active YouTube users: +120122 million
On an average, users spend 18 minutes on YouTube Daily
1,000,000 hours of YouTube videos are watched daily in total.
In 2021,YouTube generated $8.6 billion in ad revenue.
There are 3,000,000 Subscribers who pay for YouTube TV.
23.6 million users are YouTube Premium subscribers.
The number of videos seen each day is 1 billion and higher.
1000 hours of videos are uploaded per minute.

YouTube Demographics USA

53.9% of worldwide YouTube users are male.
46.1% of worldwide YouTube users are female.
81% of United States adults use YouTube.
82% of United States male adults use YouTube.
80% of United States female adults use YouTube.
95% of 18-29 year olds in the United States use YouTube.
91% of 30-49 year olds in the United States use YouTube.
49% of 65+ year-olds in the United States use YouTube.
62% of United States of YouTube users say they visit the site daily.
37% of Millennials aged 18-34 are binge-watch YouTube daily.
YouTube services are available in more than 100 nations.

YouTube Usage Statistics

15.9% of YouTube site traffic comes from the United States.
Around 21% of YouTube watch time comes from mobile devices.
A total of 80 distinct languages are supported for YouTube navigation, while 19 languages are available to YouTube Creators.
With 22.8 billion monthly visitors, YouTube is the world’s second-most visited website.
YouTube is the world’s second most popular social platform.
YouTube is the main source of video for 78% of users.
On YouTube, people watch gaming video’s for about 100 billion hours.
With 467 million subscribers, India tops the list of countries for YouTube usage.

Youtube Growth Trend

Between 2016 and 2021, the growth rate of YouTube subscribers is drastic year over year. A 13% growth rate was recorded in 2016, while a 4.9% growth rate was recorded in 2021.
The number of YouTube users worldwide was approximately 1.86 billion in 2021, up from 1.47 billion in 2017.
There will be 210 million viewers in the United States by 2022, up from 192 million in 2018.
There were 500 minutes videos uploaded every minute on YouTube In May 2019.
There are over 30,000 hours of video uploaded to YouTube per hour.
Between 2014 and 2019, 40% more video content hours were uploaded to YouTube every 60 seconds.
With 85% of US internet users viewing online videos through YouTube at least once per week, watching videos is one of the most common ways to consume content.
In 2019, YouTube announced having two billion daily users and one billion hours of video being watched.
In 2019, Netflix had 26.6% of the global video streaming traffic market share, followed by YouTube with 21%.
With a 90% user share, Youtube was the most popular online video platform in the US in 2019!
There were 912,000 streaming channels on YouTube Gaming Live in the last quarter of 2020.

YouTube Ad Statistics

55% of marketers used YouTube.
84% of viewers purchased from a company after seeing it on YouTube.
For 10% of marketers, display advertising are the most successful YouTube ad marketing strategy.
With a 237.15 million dollor budget, Apple Inc. was the biggest advertiser on YouTube in 2020.
Pre-roll, skippable YouTube video ads are thought to be the most successful kind of online advertising by 29% of marketers.
Hyundai x BTS was the most popular YouTube video ad in 2021.

YouTube Financial Statistics

In 2021, YouTube generated 28.8 billion dollars in revenue, increased 30.4% from the previous year.
In Q4 2021, YouTube generated 8.8 billion dollars in revenue, increased 25% from the previous quarter.
According to estimates, Jimmy Donaldson, aka YouTube Mr. Beast, was the top-earning YouTuber in the world in 2021 with profits of almost 54 million dollars.
YouTube was acquired by Google in 2006 for 1.65 billion dollars.
Influencers on YouTube who have between 500 and 5000 followers charge, on average, 315 dollars every video.
Influencers on YouTube who have 500k+ followers demand, on average, 3857 dollars each video.
The average YouTube channel receives 0.5 dollars for every 1000 video views.
On average, YouTube pays 18 dollars for every 1,000 ad views.
Over the last five years, YouTube has paid 2 billion dollars to partners using Content ID.

Annual YouTube Premium subscribers worldwide

2015 – 1.5 million
2016 – 3 million
2017 – 2.8million
2018 – 10 million
2019 – 18 million
2020 – 30 million
2021 – 23.6 million

Tools you can use for Youtube keyword research

Keyword tool.io

With “Keyword Tool.io,” you can enter a query and select YouTube to find a particular keyword’s search volume and competition on youtube.

Let’s check out how many people are searching for “bts” globally.

Ahrefs

This tool gives you the data on how many searches a particular keyword gets on YouTube every month.

So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started.

Let me know in the comments section which of these queries you are looking for on YouTube.

4 thoughts on “Top YouTube Searches”

Sarv Angad Singh
February 17, 2021 at 10:05 am

Hi Anirban,
That’s a really brilliant idea to make a list of all the trending searches on YouTube for this year. It would help people a lot to figure out what really works in the market.

Reply
1. Infidigit
  February 18, 2021 at 9:19 am
  
  Thank you, Sarv, for sharing your feedback with us. It’s helpful.
  
  Reply
Corine Harris
February 25, 2021 at 12:38 pm

It’s actually a great and useful piece of info. I’m happy that you just shared this useful info with us. Please stay informed like this. Thank you for sharing.

Reply
1. Infidigit
  March 13, 2021 at 6:17 am
  
  Thank you, Corine, for sharing your feedback. Read our latest posts for more insights.
  
  Reply