Home > Case Study > Ecommerce SEO Case Studies > On Page SEO Case Study

Discover How On-Page SEO Catapulted Blog Page Traffic by 440.56%!

The Client

One of India’s leading e-commerce platforms, caters to sellers by allowing them to develop an online business and sell directly to millions of customers.

The Objective

The goal was to make it as easy as possible for suppliers, manufacturers, and sellers to start their selling businesses through their platform. In addition to this, their ask was to get conversions from both CLP pages and blog pages. Their objectives were:

To improve Organic Sessions & Visibility on SERP
To improve Organic Keyword Rankings
To improve Organic Clicks for Blog pages

The Challenge

We encountered the following challenges in pursuing these objectives.

Limited Blog Pages
Under Optimised Content on Blog Pages
Brand Related Content Missing on Blog Pages
Missing Seller Queries Related Blog Pages

The Solution

Ideation of New Blog Topics

As part of our strategy, we conducted a thorough competitor analysis to identify gaps in the content and uncover high-potential blog topics. This allowed us to create targeted blog pages that addressed key audience interests and improved search visibility for non-brand keywords.

Implementation of New Blog Pages

Prior to the website revamp, we proposed the inclusion of new blog content to enhance overall organic rankings. This initiative, implemented post-revamp, has resulted in significant individual blog page ranking improvements and a measurable increase in overall website traffic.

Shared On-Page Recommendations for New Blog Pages

Concise URL Structure: We included our targeted keywords in our blog URL structures, making them both concise and SEO-friendly.
Strategic Internal Linking Opportunities: We identified extensive internal linking opportunities within both the redesigned top navigation and the blog content. These links utilize accurate anchor text incorporating high-volume search volume keywords relevant to the respective page, aiming to improve website crawl depth and user experience.
Breadcrumb Suggestions: We recommend reframing the breadcrumb structure with relevant keywords related to the respective blogs to improve the internal link count and overall blog page navigation.

Creating Blogs based on Lateral Topics

We conducted a competitor analysis and observed that our competitors were serving blogs that were indirectly relating to their sellers. This allowed competitors to gain greater visibility on SERPs.

Creating Blogs on Seller Queries

In our in-depth analysis, we found that we were not addressing basic seller queries related to their online business or the platform overall. In response, we created blogs based on YouTube videos covering topics such as platform overviews, sections, and the interface.