Google On Where to Insert JSON-LD Structured Data

Ankit Thakkar is a Group Head here, at Infidigit. He is associated with us for the last 6 years. He takes care of more than 40+ client deliveries, manages a team of more than 60 people and also takes care for product delivery at Infidigit. With his SEO strategies, he has won more than 10 awards in the SEO space. Ankit has always loved taking up new challenges and is focused on managing tasks efficiently and effectively. Helpful and Hardworking are a few of his skills that we love. When not working, he loves reading books, listening to music and watching series. In

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In a recent John Mueller Webmaster Hangout, an individual posted an interesting question on where to insert JSON-LD Structured Data. In response to it, Google’s John Mueller responded “JSON-LD structured data can be either in the <head> or the <body> of the page” Here is the detailed question and answer for your reference:

Question:

“Is it possible to insert JSON structured data at the bottom of the <body> instead of <head>? It seems to work fine for many websites.”

John Mueller’s Answer:

“JSON-LD is not interleaved with user visible text which makes nested data items easier to express. Hence, the JSON-LD Structured data can be either in the head or the body of the page”

Key Learnings:

JSON-LD Structured Data can be added in either <head> or <body> of the page
JSON-LD is not interleaved with user visible text which makes nested data item easier to express

Watch the Google Webmaster Call recording:

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6 thoughts on “Google On Where to Insert JSON-LD Structured Data”

carnes
September 20, 2019 at 8:42 pm

Thanks for sharing all of your experiences!

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1. INFIDIGIT
  September 22, 2019 at 7:42 am
  
  Thanks Carnes for liking our blog. Do subscribe us for more SEO related blogs & news.
  
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Rajveer
September 22, 2019 at 6:55 am

Thanks for Addressing the query in the precise way. Looking forward for more post.

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1. INFIDIGIT
  September 22, 2019 at 7:41 am
  
  Thanks Rajveer for liking our blog. Do subscribe us for more SEO related blogs & news.
  
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Nazneen
September 22, 2019 at 6:59 am

Simple & to the point. Nice Blog!

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1. INFIDIGIT
  September 22, 2019 at 7:40 am
  
  Thanks Nazneen for liking our blog. Do subscribe us for more SEO related blogs & news.
  
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