Universal Analytics 360 deadline Extended to 2024

Twelve months ago, Google announced switching to an algorithmic model it calls “Data-Driven Attribution.” The company began 2022 with an important goal to get its entire customer base to Google Analytics 4 (GA4).

According to the latest rounds of updates from Google, the end date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4).

Now, the last day to switch to Google Analytics 4 (GA4) will be July 1, 2024 instead of October 1, 2023.

This additional time allows the users to have a smoother transition. It also allows Google more time to develop GA4 into a product that is built for enterprises.

Google stated,

“We’re focusing our efforts and investments on Google Analytics 4 to deliver a solution built to adapt to a changing ecosystem. Because of this, throughout 2023 we’ll be shifting support away from Universal Analytics 360 and will move our full focus to Google Analytics 4 in 2024.”

Meanwhile you can read more about the GA4 and to get a better understanding of the new features and functionalities.

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