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Max Fashion Boosts Non-Brand Clicks by 140% and Impressions by 354% through SEO

The Client

Since its UAE debut in 2004, Max Fashion has expanded to over 850 stores across 20 countries. Its journey in India began in 2006 with the first store in Indore, and today, it proudly serves a loyal customer base of nearly 35 million across 200+ cities through 500+ stores.

MaxFashion.com, the brand’s thriving digital extension, ensures everyone—from trend-conscious Gen Z to families seeking essentials—has access to over 17,000+ styles available 24×7 on its app and website. Firmly believing that fashion should be accessible to all, Max Fashion continues to make style affordable and available for everyone.

Max Fashion’s significant online presence helps share the latest styles with families and fashion fans alike. The company offers a wide range of products, from kids’ clothing to the newest trends for men and women.

The Objective

With a desire to rank high on Google SERPs, the following objectives were formulated:

Improve Non-brand Ranking
Improve Non-brand clicks on SERP
Improve Non-brand Impression on SERP

Despite its vast global presence, including in India, Max Fashion sought to enhance its organic visibility and expand its online reach.

The Challenge

Max Fashion wanted to scale and grow its online presence, but several obstacles made this goal challenging:

Limited visibility for non-brand keywords.
Lack of On-Page & Off-Page optimization
Many Non-brand keywords were not ranking on SERP
Absence of Product and List schemas on the website
Content duplication on pagination and filter pages.
Schema images not visible on SERP due to uncrawlable image URLs.

The Solution

Infidigit provided Max Fashion with a comprehensive strategy to address the challenges:

Conducted a thorough SEO Audit of the website.
Properly mapping primary and secondary keywords with all the URLs
Optimized meta tags, category page content, and H1 tags
Improving internal linking through content and contextual footer links.
Built high-quality outreach backlinks.
Implemented Product and List schemas with the help of Max Fashion’s Tech Team.
Applied “Noindex, Follow” to all paginated and filtered pages.
Resolved image crawling issues by fixing the URL structure of all the images.

Creating 360° SEO

Infidigit developed a 360 SEO strategy, applying best SEO practices that significantly improved Max Fashion’s online presence. This led to a substantial boost in non-brand keyword rankings and increased non-brand traffic.

On-Page Optimization

Infidigit recommended several on-page SEO improvements, enhancing the site’s overall SEO health. These included optimizing title tags, header tags, content, internal linking through content, and contextual footer links.

Off-Page SEO

Off-page optimization enhances a website’s recognition and domain authority. For Max Fashion, this involved conducting a backlink audit, building high-quality backlinks from external websites, and updating the disavow file to boost the website’s crawlability, backlinks, and domain authority.

Adding content

High-quality, keyword-optimized content was added to the website, particularly on category pages. This improved user experience boosted organic traffic, and increased search engine rankings and visibility.

Focus on Technical SEO

Team Infidigit prioritized technical SEO for Max Fashion, even with the limited bandwidth from Max Fashion’s tech team. We successfully implemented key provisions such as updating meta tags, header tags, canonical tags, and content updates through their custom CMS.

We also implemented “Noindex, Follow” tags on all paginated and query pages to address content duplication issues.

Additionally, the tech team integrated Product and List Schema, initially encountering an issue where images were not visible on SERP thumbnails. After analyzing the problem, we discovered that the URL structure of the images was incorrect. Once the tech team fixed the image crawling issue with changes in the image URL structure, we observed a boost in snippet traffic and improved website speed.

This dedicated focus on technical SEO significantly enhanced Max Fashion’s search engine performance and user experience.