SEO Company in Mumbai
Get Revenue Generating Organic Traffic

We cover more than 270+ pointers while doing a website audit.

SEO Audit Process: Step-by-Step

1. Technical SEO Audit
   We use tools like Screaming Frog and Google Search Console to find crawl errors and indexing issues. Our team updates the XML sitemap, fixes robots.txt blocking, and resolves duplicate content with canonical tags. We also improve site navigation to make sure all key pages are reachable within three clicks.
2. On-Page SEO Audit
   We check title tags, meta descriptions, content relevance, and keyword usage. We fix broken links, large images, and missing alt text. We also refine internal linking and optimize video metadata for better performance.
3. Site Speed Optimization
   We improve Core Web Vitals (LCP, FID, CLS), compress files, and ensure mobile usability by using CDNs and fixing CSS/JS issues to boost load speeds.
4. Off-Page SEO Audit
   We evaluate the quality of backlinks, remove spammy links, and check Google My Business listings to make sure the business name, address, and phone number (NAP) are consistent across platforms.
5. Business-Specific SEO
   We optimize hreflang tags, ensure accurate localized content, and fix SSL or mixed-content issues for both international and local SEO.
6. Comprehensive Reporting
   After the audit, we provide a detailed report with actionable recommendations, highlighting how these changes will improve performance.

Our SEO company in Mumbai has a checklist of over 250 pointers that ensures that the website audits we carry out are as meticulous as possible. This helps us identify most of the issues your website might be facing and optimize them to increase your SERP rankings.

Our website audit services are top-tier in recognizing any bottlenecks and providing you with collective feedback on the potential areas of improvement.

1. Define Objectives & Audience
   Our team identifies keywords that align with your business goals, audience intent, and market trends using tools like Google Keyword Planner, SEMrush, and Ahrefs.
2. Analyze Keyword Metrics
   We evaluate keyword performance by focusing on key metrics such as search volume, difficulty, competition, CPC, and trends to identify the best opportunities.
3. Identify Keyword Types
   We use a mix of short-tail (broad), long-tail (specific, high-conversion), branded, and competitor keywords to cover all search angles.
4. Group by Intent
   We categorize keywords based on intent: informational (knowledge-seeking), navigational (brand-specific), and transactional (action-oriented) queries to target users at every stage of their journey.
5. Competitive Keyword Analysis
   Using tools like SEMrush and Ahrefs, we analyze competitor keyword strategies, uncovering opportunities and gaps to outperform them in search results.
6. Prioritize Keywords
   We focus on high-converting, relevant keywords with low-to-medium competition for maximum impact and quicker ranking.
7. Map Keywords to Content
   We optimize existing content and create new pages, specifically targeting high-value keywords to enhance visibility and relevance.
8. Monitor & Refine
   We track keyword performance using the Infigrowth Rank tracking Tool, continuously adjusting strategies based on market trends and search engine updates to stay ahead.

We work on various on-page seo like meta tags, title tags, header tags, and URL structure.

1. Keyword Integration
   We choose primary and secondary keywords for each page and place them in titles, meta descriptions, H1 tags, and subheadings, all while keeping the content easy to read.
2. Content Optimization
   Following E-E-A-T guidelines, we create content that’s engaging and focuses on what users are searching for. We break up text into short paragraphs, use bullet points, and optimize images and videos to keep users interested.
3. URL Structure
   We create short, clear URLs with relevant keywords, using hyphens to separate words and avoiding unnecessary parameters.
4. Internal Linking
   We use anchor text with keywords to guide visitors to other relevant pages, ensuring easy navigation and balanced link distribution.
5. Meta Tags and Schema Markup
   We craft unique meta titles and descriptions for each page and add structured data like FAQ or product schema to enhance search results with rich snippets.
6. Image Optimization
   We optimize images by compressing them for faster load times, using descriptive file names and keyword-rich alt text, and ensuring they’re the right size for quality and speed.

Our SEO company in Mumbai’s on-page SEO services help in elevating the visibility and accessibility of your website.

With intrinsic processes like generating meta and title tags, updating content and making it SEO friendly, internal linking, updating of URL for best visibility from search engines, and much more, our On-Page SEO services ensure that not only does your website rank high on search engines but is also practicing healthy SEO procedures.

We create content that appeals to both users and search engines:

1. Keyword Research and Placement
   Our team optimizes content for engagement and rankings by strategically placing keywords in page titles, headings, and throughout the text. We avoid keyword stuffing and ensure the content flows naturally for readers.
2. Content Relevance and Quality
   We focus on delivering content that meets user intent and follows E-E-A-T (Expertise, Authoritativeness, Trustworthiness) principles. Our content is backed by actionable insights, statistics, and real-world examples to add value.
3. Structure and Readability
   We organize content with clear headings (H2, H3, H4), short paragraphs (2-3 sentences), and bullet points to improve readability. We regularly update content with new data, examples, and trends, and remove or consolidate outdated or low-performing content.
4. Optimize for Featured Snippets and Voice Search
   We structure content to target featured snippets by answering common questions with bullet points and tables. Additionally, we optimize for voice search using conversational, long-tail keywords.
5. Performance Monitoring
   We use tools like Google Search Console or Infigrowth to track keyword rankings and traffic. We also monitor metrics such as bounce rate, average time on page, and social shares to assess content performance.

1. Identify High-Value Pages
   Our internal linking strategy boosts both user navigation and SEO performance. We use tools like Google Analytics and SEMrush to find high-value pages, such as product or category pages. Then, we group related content into topic clusters, designating pillar pages and supporting pages for better structure.
2. Add Contextual Links
   We use descriptive, keyword-rich anchor text instead of generic phrases like “click here.” Links are placed naturally within the content, where they add value to the reader. We limit internal links to 2–5 per 1,000 words to avoid overloading the content and maintain a balanced experience.
3. Maintain a Logical Linking Structure
   We ensure that internal links are relevant to the content and guide users from less important pages to high-priority ones. We also avoid linking to the same page multiple times unless it’s essential for context or relevance.

Influencer activities are implemented to boost ranking.

1. Build High-Quality Backlinks
   Our team reaches out to trusted websites, bloggers, and influencers to secure backlinks through guest posts, collaborations, and expert contributions. We also promote shareable content like infographics and research reports via email and social media to naturally attract backlinks.
2. Leverage Social Media and Online Communities
   We extend your content’s reach by sharing it on platforms like LinkedIn, Twitter, and Facebook while also engaging in communities like Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further enhances your brand’s visibility.

We also provide Off-page SEO services for your website by leveraging various parameters to ensure healthy off-page SEO practices. These parameters include, but are not limited to, finding influencers to increase your outreach.

This helps in improving your brand awareness and visibility. Influencer outreach activities carried out by our SEO company in Mumbai are high-end and rewarding.

1. Crawlability & Indexing
   Ensure search engines can crawl and index your website without errors, using tools like Google Search Console.
2. XML Sitemap Optimization
   Update and submit the XML sitemap to search engines to help them understand your site’s structure and index pages efficiently.
3. Fixing Site Errors
   Resolve issues like 404 errors, redirect loops, and broken links to maintain a smooth user experience and SEO performance.
4. Mobile Optimization
   Make sure your site is mobile-friendly, ensuring a responsive design and fast load times on all devices.
5. Site Speed Improvements
   Optimize page load times by compressing images, reducing server response time, and leveraging browser caching.
6. Structured Data Implementation
   Add schema markup (structured data) to improve how search engines understand and display your content, such as rich snippets.

Our team of SEO consultants performs an elaborate technical SEO audit of your websites. It looks into various elements such as website structure, structured data, Robots.txt, AMP, PWA, mobile responsive website, sitemap validation, crawl error issues, etc.

We also offer solutions to fix any technical SEO issues on your website immediately upon detection.

Regular reports help us to track our performance & take future actions:

Our Reporting Includes the following data:

1. Traffic and Engagement Metrics
   We provide detailed reports on organic traffic, including sessions, users, and page views, comparing month-over-month (MoM) or year-over-year (YoY) performance. We also analyze engagement metrics like bounce rate, average session duration, and pages per session. Using Google Search Console, we track impressions, clicks, average position, and CTR, identifying top-performing queries and pages.
2. Keyword Performance
   We track changes in rankings for priority keywords and measure search visibility using impression percentages. Our team monitors CTR for top-ranking keywords and identifies optimization opportunities to improve performance and achieve better results.
3. Technical SEO Insights
   We highlight technical improvements like fixing crawl errors and enhancing site speed, and analyze the performance of top-ranking pages to ensure ongoing optimization.
4. Content Performance
   We identify top-performing pages that generate organic traffic, leads, or conversions, ensuring they stay optimized for maximum impact and sustained results.
5. Goals and Conversions
   We track key goal completions, such as leads, sales, and e-commerce metrics (revenue, transactions, average order value). Additionally, we analyze organic search’s contribution to multi-channel conversions to measure its overall impact on business performance.
6. Visual Dashboards and Trends
   We present data with clear visuals like line graphs for trends, bar charts for keyword rankings, and pie charts for traffic sources. We highlight key correlations between actions and results, making it easier to understand the impact of our strategies.
7. Recommendations and Action Plan
   We provide actionable next steps, including content updates, refined keyword targeting, backlink strategies, and technical improvements. We also create a calendar for future optimizations, aligning efforts with your business goals to drive continuous growth.

While carrying out and implementing all the SEO strategies may be time-consuming, we generate periodic reports according to our clients’ convenience to keep them updated about each and every step of the process.

Using various tools like Google Analytics, SEMrush, webmaster, and Ahref, we track the performance of all our SEO efforts and generate detailed reports to keep you updated with our work