OTT Platforms
SEO for OTT Platforms
For OTT (Over-The-Top) service providers, it is essential to determine the preferences of the consumers and cater to what they like. Thus, the need for SEO for OTT platforms arose and is now growing exponentially each year.
- International award winners
- 150+ tech SEO experts
- Proven success stories
Video Marketing: Unlocking the Potential of SEO for OTT Platforms
Videos are the most consumed form of media. With a prodigious shift in the traditional TV watching experience, consumers have now turned to OTT platforms to get their fair share of classy and engaging entertainment. A major reason for this can be attributed to the lack of quality content across TV channels in recent times. Moreover, with the growth in the demand for accessible and quality content online, OTT platforms have turned to SEO to attract more viewership via creative strategies that help in propelling their video ranking to the top search results.
A very interesting figure to reinforce this shift is a study conducted by Frost and Sullivan, which highlighted that the OTT market in India earned upwards of 37 billion INR in the year 2017 and the numbers have only grown since then. This has brought into light the importance of SEO for OTT platforms for providers, as well as content creators.
Key Components of SEO for OTT Websites
There are many crucial steps that are involved in devising the perfect strategy for SEO for OTT domains. This includes intrinsic on-page and technical SEO measures to ensure better search rankings. The list below summarises the strategizing process:
We are Driven by Results
Organic Sessions
1.8 Billion+
#1 Ranking Keyword
40,000+
Awards & Recognition
40+
Organic Sessions
1.8 Billion+
#1 Ranking Keyword
40,000+
Awards & Recognition
40+
Clicks
1.5 Billion+
Clicks
1.5 Billion+
Users
800 Million+
Leads
2 Million+
Users
800 Million+
Leads
2 Million+
Trusted by Global Brands
Carla Rabe 
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday”related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative. “
+415% Organic Sessions
+236% Organic Revenue
+240% Return on Investment
View case studyFEATURED SUCCESS STORIES
Carla Rabe
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative. “
+415% Organic Sessions +236% Organic Revenue +240% Return on Investment
+415% Organic Sessions
+236% Organic Revenue
+240% Return on Investment
Anuj Gupta
Head of Revenue & Product at Zivame
“We were exhilarated to see Infidigit achieve the target of 100% increase in non-brand traffic, two months before the set timeline. Such spectacular results can only take them forward in the road ahead.”
+116% Organic Sessions +93% Organic Revenue +73% Return on Investment
+116% Organic Sessions
+93% Organic Revenue
+73% Return on Investment
Conclusion
SEO for OTT Websites is perhaps the most important aspect that determines how much viewership your videos will get. Since this is such an elaborate and intrinsic process that requires microscopic attention to all the aforementioned steps, hiring an agency like Infidigit with an encyclopedic knowledge of the whole process can churn out fruitful results for you for services pertaining to SEO for OTT platforms. With years of expertise coupled with a strong team of professionals, you can rest assured that your videos will become highly accessible to the general masses.
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