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How Infidigit Helped HDFC Life Conquer the Retirement Category Through SEO

The Client

HDFC Life, founded in 2000, is a leading life insurance company in India. While HDFC Life has good online visibility & brand awareness, they wanted to enhance their Retirement and Pension category via SEO and generate more relevant traffic. For the same, HDFC Life partnered with Infidigit to double their visibility, attract the right audience, and improve user experience, boosting traffic, and engagement for their Retirement and Pension categories.

The Objective

To establish HDFC Life as a leading digital authority in the retirement and pension category, we set ambitious goals to drive significant growth in their online presence.

200% increase in non-brand clicks
50% increase in #1 rankings for non-brand keywords.
100% increase in non-brand impressions

The Challenge

In today’s digital-first world, achieving visibility on Google Search is crucial for the success of any brand. HDFC Life Insurance, a prominent player in the life insurance sector, already had some level of visibility but aimed to significantly enhance its presence for its retirement and pension plans.

Offering a comprehensive range of retirement and pension plans designed to meet diverse customer needs, HDFC Life has a solid foundation. To build on this, Infidigit identified a prime opportunity to amplify HDFC Life’s search presence through focused SEO strategies.

Infidigit’s goal extended beyond merely increasing traffic; we aimed to attract a highly relevant audience that would not only engage with the content but would also be likely to convert into leads. To achieve this, we prioritized advanced on-page optimization techniques, including targeted keyword incorporation and enhancing the overall site architecture to improve user experience and provide clearer signals to search engines.

The Solution

Behavior Analytics

We conducted a detailed behaviour analysis to uncover user patterns, and optimize content and navigation, leading to a better user experience and increased engagement.

Competitive Intelligence Through Reverse Engineering

We leveraged reverse engineering tactics to analyze competitors’ SEO strategies, identify ranking factors and content gaps, and apply these insights to outperform them and capture valuable search traffic.

Audience Segmentation & Personalization

We segmented the audience by age, salary, and retirement goals. We then personalized content and created dedicated landing pages, leading to improved engagement, relevance, and rankings across all targeted keywords.

SERP Analysis

We performed a comprehensive SERP analysis to understand the ranking dynamics for each keyword. We also delved into featured snippet optimization strategies and the types of searches that appear in the “People Also Ask” (PAA) section.

Implementation

Elevating SEO with Programmatic Tactics

We used a programmatic SEO strategy to broaden the reach of HDFC Life’s retirement and pension plans. By targeting different search intents, such as 5-year and 10-year plans or planning in your 30s and 40s, we made sure every potential customer found exactly what they needed.

Experimenting with the Future of SEO

We explored and integrated AI-driven tools to advance our SEO, enabling more precise user behaviour analysis, content optimization, and staying ahead in the evolving digital landscape.

Crafting Intuitive Designs for Enhanced User Experience

We redesigned the user experience in the retirement and pension categories. The new layout smoothly guides visitors, transitioning casual browsers into engaged users ready to take the next step.

Empowering Users with Smart Financial Tools

Recognizing each retirement journey is unique, we introduced interactive tools like retirement and pension calculators, offering personalized insights that boosted user engagement and conversions.

Blending Visuals with Strategic Impact

To simplify complex retirement concepts, we added rich media like engaging videos and clear infographics. This transformed the user experience, making retirement planning easier to understand and more enjoyable.

Crafting Content Ecosystems

We revamped the content structure using a hub-and-spoke model. This approach increased topical relevance and significantly improved HDFC Life’s rankings for key retirement and pension topics.

Building Trust in a Digital Age

Trust is the foundation of HDFC Life’s digital presence. By integrating E-E-A-T principles into all content, we made sure the information was both relevant and trustworthy, boosting their SEO performance.

The Result

Through targeted SEO optimization, Infidigit helped HDFC Life surpass major competitors and significantly boost its organic visibility. Here are some of the numbers for the retirement and pension categories:

Non-brand Clicks Grew by 296%