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How Infidigit Helped Fun City to Increase Their Non Brand Clicks by 288% via Local SEO

The Client

Fun City is an indoor amusement park that’s a haven for children of all ages. Packed with thrilling rides, interactive games, and imaginative play areas, it’s a place where kids can let their imaginations run wild.It Operates Fun City children amusement park Chain around 18+ Cities and 34+ Stores

The Objective

The main goal of Fun City was to increase traffic to their Google My Business profile, but that was not all. In addition to the key objective, their secondary goals were aimed at:

Enhancing local search visibility
Increasing website visits
Improving rankings
Expanding keyword coverage

The Challenge

Fun City has over 34 locations across 18 cities, but their website lacks dedicated pages for each individual location. Additionally, the website faces several other challenges, including:

Dedicated Store Location Pages Are Missing
Unoptimized Google My Business profiles
Lack of detailed information about services

The Solution

Once Infidigit identified what the major roadblocks were, a detailed strategy was created to help achieve the desired results. Given below that were a crucial part of that strategy:

Location Page Creation on Website
Google Business Profile Listing Audit
Optimizing Multiple GBP Listings
Local Citation Building

Location-Specific Pages

Developed city-specific pages for locations where Fun City offers its services, and also created individual pages for each store to optimize it. Using best of the practices, Infidigit optimized all the pages which helped us to improve the rankings.

Google Business Profile Optimization

Initially, Infidigit conducted a comprehensive audit of the business profile to pinpoint issues requiring resolution. Upon reviewing the Google Business Profile (GBP), Infidigit optimized details like NAP, photos missing, store title, description, Q&As, operating hours, and multiple other factors.

Linking Location Pages and GMB

Post optimisation of individual location pages and working on Google My Business profile, we linked both the aspects it proper linking strategies which would help users and Google bots identify more and correct information and help us rank better not only on Organic listing but also on Local Pack.

Local Citation Building

Citations serve as essential brand mentions that help establish a company’s recognition on Google. The more high-quality mentions we can secure for a campaign, the greater the brand’s online visibility, which significantly impacts local search rankings.

Infidigit created over 100 citations for across locations by leveraging both high-authority directories and niche directories within the amusement park & mall industry.

The Result

After the successful implementation of the strategies mentioned above, Infidigit observed the following results on Fun City

Overall website Sessions had cumulatively increased by 105.13% for all locations within 9 months (Oct-23 to May-24)
Overall Clicks had increased by 203.2% from October 2023 to May 2024
Non Brand Clicks Had Increased by 288.81 % from October 2023 to May 2024

+105.13%

Increase in Website Sessions

+288%

Increase in Non-Brand Clicks

+850%

Improvement in Top 3 Keyword Ranking

+341%

Improvement in 1st Page Keyword Ranking

+700%

Enhancement in 1st Position Ranking