AI - Driven Growth Solutions
Conversion Rate Optimization
to Drive Higher Conversions and Revenue

Infidigit is a CMO’s most preferred partner
3.1B+
Organic Sessions
39M+
Leads Generated
130+
Case Studies
70+
Awards & Recognitions
Clients
We are the trusted partners for brands to achieve organic success
BENEFITS
How SEO Drives Revenue Growth for Your Business
Generate Leads
Effectively attract potential clients through targeted campaigns, optimized landing pages, and clear CTAs to drive high-quality leads.
Conversion Funnel Analysis
Analyze user journeys and identify key touchpoints to optimize each stage of the funnel, increasing conversions and sales opportunities.
Landing Page Design
Design user-centric, responsive landing pages that align with business goals, providing seamless navigation and enhancing user engagement.
Optimization Process
Implement continuous testing, data analysis, and tweaks to improve website performance, conversion rates, and overall user experience.
User Analysis
Gain insights into user behavior, preferences, and interactions to tailor experiences, drive engagement, and boost conversion rates effectively.
Heatmap And Click-Tracking
Leverage heatmaps and click-tracking tools to visualize user behavior, identify areas for improvement, and enhance the user experience.
Challenges
Unlock Your Website's Full Potential with Conversion Rate Optimization
Why Us?
Why Choose Infidigit as Your Conversion Rate Optimization Service Provider?
Our team of 180+ CRO & SEO experts brings together diverse expertise to tackle your website’s conversion challenges. With their in-depth knowledge and experience, they create tailored strategies that improve user engagement, boost conversion rates, and optimize the entire customer journey from landing page to checkout.
Case studies
We create success stories like these for your brand
Dun & Bradstreet Boosts 176% Qualified Organic Leads with CRO & SEO
Objective
Increase qualified organic leads, improve conversion rates, and significantly reduce organic CPL through technical optimization, UX enhancement, and intent-driven SEO.
Challenges
– High traffic but low organic conversion rates
– Elevated CPL exceeding 600+ per lead
– Technical, UX, and user journey friction points
Solutions
– Implemented user-centric UX and form optimization
– Strengthened technical performance and mobile experience
– Targeted high-intent SEO with deep behavioral analytics
Results
176%
Increased in Qualified Organic Leads
64%
Reduction in Optimized Organic CPL
95
Increase in Organic Lead Goals (Desktop)
Mochi Shoes Achieves 58% YoY Growth in Organic Revenue with SEO
Objective
Increase organic revenue and non-brand clicks through strategic technical SEO, content optimization, and UX improvements in a competitive footwear market.
Challenges
– Product mapping gaps affecting category relevance
– Seasonal pages under-optimized for high-intent searches
– Weak internal linking and limited schema implementation
Solutions
– Optimized category mapping and seasonal landing pages
– Implemented CRO enhancements on key product pages
– Strengthened internal linking and added FAQ schema
Results
58%
Increase in organic revenue
53%
Improvement in Non-Brand Clicks
Kotak Life Sees 216% Growth in ULIP Clicks & 148% More Leads via SEO
Objective
Strengthen organic visibility for the ULIP category by improving rankings, increasing non-brand traffic, and driving higher-quality leads through strategic SEO interventions.
Challenges
– Content indexing issues limiting search visibility
– Poor keyword rankings impacting discoverability
– Unoptimized on-page and technical SEO elements
Solutions
– Implemented crawling, indexation, and technical SEO fixes
– Deployed Hub & Spoke content strategy with contextual internal linking
– Executed content refresh, A/B testing, and 6R optimization framework
Results
2x
Increase in ULIP clicks
160%
Growth in top 10 keyword rankings
148%
Rise in organic ULIP leads
How Flipkart Seller Hub Achieved 22x Surge in Business Leads
Objective
To reduce paid media dependency and scale organic growth by increasing non-brand clicks, improving top 10 rankings, and building a seller-focused information hub to drive qualified business leads.
Challenges
– Heavy reliance on paid campaigns
– Intense competition for non-brand keywords
– Low organic visibility for seller-intent queries
Solutions
– In-depth keyword research and content gap analysis
– Creation of pillar pages and structured content clusters
– SEO-optimized seller-focused content development
Results
22x
Growth in Business Leads
91.67%
Reduction in Cost Per Click
12x
Improvement in Non-Brand Rankings
Infidigit’s Expertise Unleashes 375% Surge in Organic Leads for MIS
Objective
To increase high-quality organic leads, boost non-brand traffic across the US, Europe, and South Asia, and improve keyword rankings in top 3 positions.
Challenges
– Limited digital footprint with only 30 indexed pages
– Non-SEO-friendly, highly technical content affecting visibility
– Technical backend issues impacting Core Web Vitals and page speed
Solutions
– Built topical content clusters aligned with EEAT and Semantic SEO
– Implemented CRO improvements with strategic CTAs and trust elements
– Expanded website structure to 150+ pages with technical optimization and theme migration
Results
7x
Growth in Non-brand Clicks
4x
Improvement in Organic Lead Count
26 To 155
Keywords Ranking in Top 3 Positions
How Infidigit Helped Traya Accelerate Revenue by 187% via SEO
Objective
To increase revenue while scaling organic users and sessions by 500% within twelve months through a structured, performance-driven SEO strategy.
Challenges
– Poor technical website health and duplication issues
– Lack of structured data and weak site navigation
– Non-optimized blog layout limiting organic growth
Solutions
– Seamless website migration with zero traffic loss
– Built a knowledge hub to drive topical authority
– Implemented technical, on-page, and off-page SEO optimization
Results
733%
Revenue Growth
584%
Increase in organic sessions
168
Keywords in top 10 position
What Our Conversion Rate Optimization (CRO) Services Include?
Testimonials
Our clients talk about their transformative growth journeys with us.
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”
Head of SEO at THE ICONIC
“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”
Vice President, Marketing at Myntra
“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”
Marketing and Product Head at NUUU
“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”
CMO, ICICI Prudential Life Insurance Ltd.
“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“
Head of Digital Marketing at Stader
“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”
Director - Marketing, CSR & Learning Solutions at D&B
“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”
Marketing Specialist at Solid Systems
“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”
Head of Digital Marketing at Stader
“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”
Sr. Manager – Digital Marketing at Extramarks
“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”
Founder of Traya
“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”
Programming Head at Zee5
“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”
Sr. Manager – Product at Dream11
“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.”
Marketing Assistant at Tata Consumer Products
“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”
AVP | Growth, Ixigo
“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”
Our Conversion Rate Optimization (CRO) Process, Crafted for Results
Seo Growth
Why is Conversion Rate Optimization Essential to Boost Business Growth?
Conversion Rate Optimization (CRO) is the process of optimizing your website and web pages to enhance user engagement and increase the likelihood that visitors will take the desired actions, such as making a purchase or submitting a lead form. CRO is an ongoing effort that requires continuous updates to match changing user behavior trends, website designs, and conversion tactics. To fully unlock the potential of Conversion Rate Optimization, you need a tailored strategy that’s customized specifically for your business.
Developing an effective Conversion Rate Optimization strategy can be complex and time-consuming, leaving little time for other important areas of your business. This is where partnering with an experienced Conversion Rate Optimization expert can be incredibly beneficial. By working with professionals, you can speed up the process of improving your website’s user experience and increasing conversions, while staying ahead of the competition.
At Infidigit, our Conversion Rate Optimization approach is designed to help businesses achieve long-term growth by turning website visitors into valuable leads and customers. We offer a comprehensive strategy that includes detailed data analysis, A/B testing, website optimization, and user experience improvements. Here’s how Conversion Rate Optimization can benefit your business:
- Optimizing User Experience: Our team focuses on improving your website’s user interface and navigation, ensuring that visitors have a seamless experience that leads to higher conversions. We address friction points and optimize each page for better engagement.
- Improving Conversion Paths: By identifying where visitors drop off, we refine your conversion funnels and guide users toward completing the desired actions, such as making a purchase, signing up, or submitting a form.
- Targeting the Right Audience: We ensure your website attracts the right audience those who are most likely to convert by analyzing your website’s traffic and user behavior.
- Increasing Conversion Rates: By focusing on key conversion elements, we help enhance your website’s performance, increasing conversion rates and driving better business outcomes.
- Staying Ahead with Data-Driven Strategies: We keep your Conversion Rate Optimization strategies up-to-date by analyzing digital trends, competitor tactics, and market changes to continuously refine your optimization efforts.
- Crafting a Long-Term Strategy: We develop a customized Conversion Rate Optimization plan that supports your business objectives and ensures sustained growth, rather than relying on temporary fixes.
- Providing In-Depth Analytics: Our detailed performance reports provide actionable insights into user behavior, conversion rates, and site performance, enabling you to make informed decisions that boost growth.
That’s why partnering with an expert in Conversion Rate Optimization like Infidigit is crucial for your business’s success. We take the complexity out of Conversion Rate Optimization, allowing you to focus on growing your business while we handle the digital optimization efforts that maximize your success.
Industries
Discover how we can help across various industries
Other solutions
More Ways to Drive Results
Search Engine Optimization
Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.
Conversion Rate Optimization
Enhance your website to drive users to complete a desired call to action that helps you gain long-term customers.
Website Development
Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.
App Store Optimization
Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.
Content Writing
Craft your brand narrative efficiently with our skilled writers, tailoring content strategies to effectively convey your story.
Local SEO
Boost local visibility, attract quality traffic, and drive conversions with tailored Local SEO strategies.
YouTube SEO
Drive video growth, attract loyal subscribers, and amplify engagement with tailored strategies.
Amazon SEO
Enhance your Amazon presence, capture more buyers, and drive sales with custom optimization strategies.
Link Building
Strengthen your site’s authority, attract quality traffic, and improve SEO with expert link building.
Locations
We drive growth Worldwide, delivering solutions wherever you are
FAQ's on CRO Services
200+ brands scaled revenue using our data-backed playbook.
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