Top YouTube Searches

Nitin Vishwakarma is a Digital Growth Manager with a strong focus on SEO. He has amassed over six years of experience in the digital marketing field. Nitin’s career journey includes roles at prominent companies such as Infidigit, Digital Refresh Networks, Logic loop, and Chisel karft. He has contributed his expertise to various domains, including business development and e-commerce. His insights and contributions are also showcased through articles he’s written, such as “Top 4 Home Healthcare Providers in the UAE. In

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Nitin Vishwakarma

Understanding Search Trends on YouTube

In 2025, YouTube continues to be a leading platform for global entertainment, with top searches including ASMR, BTS, Pewdiepie, Billie Eilish, and Baby Shark reflecting a strong interest in diverse content. With over 2.49 billion monthly users and 122 million daily active participants, YouTube is a hub for discovering trending topics.

The platform hosts 3.9 billion videos, with 500 hours of new content uploaded every minute, catering to a broad audience with a common age group of 25-34 years. These impressive numbers highlight the potential for businesses to leverage SEO services for increased visibility.

Top searches on YouTube at any moment typically reflect a blend of trending topics and evergreen content. The platform’s extensive content ecosystem showcases trending keywords that suggest a variety of videos tailored to individual interests and regional preferences. To further explore this idea, let’s examine the most popular searches on YouTube globally.

This brings us back to our initial question: what are people searching for on YouTube in 2025? The following insights begin with worldwide trending searches.

Jump on to the –

Top 50 YouTube Searches in USA
Top 50 YouTube Searches in India
YouTube Users Growth from 2010 to 2023
YouTube Demographics Worldwide
Video Platform Used By Marketers
User’s of YouTube’s Competition

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What Is The Most Searched Thing On YouTube?

Based on the data collected this year, it’s clear that topics such as ASMR and BTS are currently among the most searched on YouTube. Following closely are Pewdiepie, Billie Eilish, and Baby Shark.

When it comes to the title of the most searched term on YouTube, ASMR takes the lead with 24 million searches, reflecting its broad appeal for content centered around relaxation and sensory triggers. BTS, the popular K-pop group, follows closely with 16.72 million searches, highlighting their global fanbase and extensive video content. In third place is Pewdiepie, a leading YouTube personality, with 16.50 million searches, underscoring his status as one of the platform’s top creators.

What Is The Most Searched Thing On YouTube in USA?

The most searched term on YouTube in the United States as of January 2025 is “asmr,” with approximately 9.5 million searches. Following closely are “apt” and “trump,” which also rank highly among user interests. Globally, the top search remains “ASMR,” attracting around 24 million searches, showcasing its immense popularity.

In the U.S., other notable searches include the “thick of it” song by KSI, “mrbeast,” and various trend-related terms, reflecting a strong preference for both content creators and musical artists. The data indicates that YouTube continues to be a key platform for entertainment and information, driven by diverse interests across different demographics.

Top YouTube search queries worldwide

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The latest data on YouTube search trends reveals that the most sought-after term is “song,” with a search index of 100, indicating its immense popularity among users. Following closely is “movie,” which holds a search index of 62, reflecting a strong interest in cinematic content. Other notable searches include variations of music-related terms such as “video” (42), “songs” (35), and “dj” (22), showcasing the platform’s focus on audio and performance content.

YouTube Users Growth from 2010 to 2023

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Source – businessofapps

YouTube Demographics Worldwide

Gender Distribution (Worldwide)

Male Users: 53.9% of worldwide YouTube users are male.
Female Users: 46.1% of worldwide YouTube users are female.

YouTube Usage Among U.S. Adults

Overall Usage: 81% of U.S. adults use YouTube.
Male Adults: 82% of U.S. male adults use YouTube.
Female Adults: 80% of U.S. female adults use YouTube.

Age-Based YouTube Usage in the U.S.

18-29 Years Old: 95% of U.S. adults aged 18-29 use YouTube.
30-49 Years Old: 91% of U.S. adults aged 30-49 use YouTube.
65+ Years Old: 49% of U.S. adults aged 65 and older use YouTube.

User Engagement

Daily Visits: 62% of U.S. YouTube users report visiting the site daily.
Millennials Binge-Watching: 37% of Millennials aged 18-34 binge-watch YouTube daily.

Global Reach

Availability: YouTube services are available in more than 100 nations.

Most effective video marketing channels in 2024

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Source: Statista

In 2024, YouTube tops the list of video marketing platforms with a 78% effectiveness rate, making it essential for businesses to consider YouTube SEO services to enhance their visibility. Following YouTube are Facebook at 71% and Instagram at 64%. Other strong contenders include webinars (61%) and interactive videos (60%). This highlights the variety of platforms available for effective video marketing and the critical role that optimizing content through YouTube SEO services can play in achieving success.

Video Platform Used By Marketers

YouTube made $31.51 billion in worldwide ad revenue in 2023, an 8% jump from the 2022 revenue of $29.2 billion. Channel owners get a share of this revenue via the YouTube Partner Program. However, many channels have leveraged their popularity for brand building outside the platform creating additional revenue sources. Popular examples include Mr. Beast and the comedic duo Rhett and Link, using their YouTube fame to start brands like MrBeast Burger and the Mythical Society, respectively. Most brands also choose to have a presence on the platform to capitalise on its massive user base. For example, the Indian record label T-series is the most subscribed YouTube channel globally.

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User of YouTube’s Competition

A Google report states that YouTube Shorts had more views from monthly logged-in users than videos on TikTok and Instagram Reels. Viewership jumped over 500 million users in two years. These YouTube competitors still vie for digital dominance, offering alternatives to the video giant.

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Source – Wikipedia

How has YouTube Shorts impacted these search trends?

YouTube Shorts has significantly influenced search trends by driving demand for quick, engaging content. With users, especially younger audiences, seeking shorter, dynamic videos, searches for brief tutorials, trending challenges, and entertainment snippets have surged. Since its launch, YouTube Shorts has grown rapidly, surpassing 50 billion daily views (Business Insider). This growth has reshaped content consumption and encouraged more creators to optimize for short-form content.

For businesses and creators, Shorts offers an opportunity to tap into trending search topics, as the algorithm often favors these videos, boosting visibility. SEO strategies now focus on keywords that align with time-sensitive, short-form content, ensuring relevance in a fast-paced digital landscape.

YouTube Shorts has not only expanded user engagement but also revolutionized search behavior on the platform, making it essential for creators to adapt and capitalize on these trends for greater reach.

Future Trends in YouTube Searches

In 2024, YouTube searches are likely to focus on short-form content, particularly YouTube Shorts, which are gaining popularity due to their quick consumption and ease of creation. With 90% of marketers using YouTube, Shorts allow creators to engage audiences effectively, often leading to increased views and subscribers.

This format not only enhances visibility but also promotes long-form videos, driving traffic back to main channels. Embracing these trends can significantly boost brand awareness and user engagement on the platform.

Conclusion

In conclusion, exploring the list of top YouTube searches unveils a dynamic digital landscape shaped by user interests and cultural nuances. From understanding YouTube SEO tools to optimize content discovery to analyzing trends driving the growth of the most subscribed YouTube channels, it’s evident that YouTube remains a cornerstone of online engagement. Across regions and platforms, from the USA to India, marketers harness its power amidst competition from alternative platforms. This wealth of data offers invaluable insights for content creators, marketers, and researchers, shaping the future of digital content consumption and audience engagement.

FAQs on Top YouTube Searches

1. What are the top YouTube searches right now?

The top YouTube searches currently are:

ASMR with 24 million searches.
BTS with 16.72 million searches.
PewDiePie with 16.50 million searches.
Billie Eilish with 13.80 million searches.
Baby Shark with 12.11 million searches.

These searches reflect a mix of popular trends in music, entertainment, and relaxation content on YouTube.

2. How can I find the most popular videos on YouTube?

You can find popular videos by visiting YouTube’s ‘Trending’ section, which updates regularly with the top-performing videos across different categories.

3. Are YouTube search trends the same across different countries?

No, YouTube search trends vary by region. For instance, in the U.S., ‘ASMR’ and ‘trump’ are popular, whereas ‘BTS’ and ‘APT’ dominate globally. Regional preferences and cultural trends influence search behavior.

4. How do YouTube Shorts impact search trends?

YouTube Shorts have gained over 500 million active users, influencing trending search terms as users increasingly search for short-form video content alongside traditional long-form content.

5. What categories of content are the most searched on YouTube?

The most popular content categories on YouTube include music, gaming, ASMR, movies, and news. These categories consistently attract high search volume.

6. How do I optimize my YouTube content for trending searches?

To optimize your content, focus on current trending keywords, ensure your video titles, descriptions, and tags align with popular searches, and regularly update your content to reflect changing trends.

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Article Contributor – Anirban Bhattacharjee