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Conduct SEO
A good content promotion plan cannot be done without good SEO strategies. Through SEO, a website gains the right visibility and reach among its target audience. Content promotion is significant for driving website traffic and reaching a wider audience.
The most prominent approach to SEO includes:
- On-page and off-page SEO practices
- Keyword research
- Content development
- Backlinking
- Technical SEO.
Technical SEO practices help improve website loading speed, image optimization, and internal linking.
The primary focus of content promotion is to optimize your website for higher rankings and visibility on SERPs. Here’s how you can achieve these:
- Conduct thorough keyword research: Use various keyword explorer tools to gain insights into users’ search intent. Your target audience uses specific terms and phrases to seek information online. These terms and phrases are the keywords.
- Strategically use those keywords in your content. This step would increase your likelihood of ranking higher on SERPs.
- Optimize the Meta tags, headers, URLs, and content structure
- Create high-quality, informative, and engaging content
Search engines rank websites that provide value to users. You should produce content that answers users’ questions, solves their problems, or entertains them. Try incorporating relevant keywords naturally (avoid keyword stuffing) for SEO best practices.
Make your content easy to share
Once you have completed the initial steps of search engine optimization, include some on-page tweaks on your website. Content that’s easier to share helps in boosting your website traffic.
- Incorporate social media sharing buttons on your website for easy content sharing. This helps to promote your business using word-of-mouth marketing to expand your reach organically.
- Visitors should be able to share your content with their social networks easily. Besides, actively engaging with people on social media brings more attention to your brand.
- Create shareable content such as infographics, videos, or carousels. Your content becomes easily shareable on social media handles, websites, or blogging platforms. It also brings authoritativeness to your content.
- Collaborate with influencers and thought leaders in your niche to enhance your content’s visibility. They have established networks and credibility. Leverage this to tap into new audiences and drive more traffic to your website. Contact influencers for guest blogging opportunities or social media collaborations. It works like a charm.
Disseminate your content to your target audience
Disseminating your content to your target audience has many advantages, such as:
- Increases visibility
- Enhances brand awareness
- Amplifies social sharing
- Improves SEO performance
- Attracts targeted traffic
- Provides valuable data and insights.
DIssemination allows better discovery. This allows more individuals to know your brand. This contributes to building brand recognition and establishing your authority in your specific niche, ultimately increasing organic traffic.
Send an email to anyone mentioned in your article
A popular content promotion idea is to send an email to anyone and all mentioned in your article. When you write an in-depth article with sources and cite someone’s research and surveys, the standard practice is to name the people and publications behind it in your article.
Drop an email to those people. People featured in an article tend to share it on social media. Even if they don’t share, a trustworthy relationship with them can help your brand in the long run.
Include internal links to newly published pages
Internal linking is one of the successful content promotion ideas and SEO best practices. Add Links to previously written pieces in your newer articles. A subtler way is to embed the link in key phrases and words within the article.
Another trick is where you provide the link for an article as a CTA. For instance, Read more: How SEO affects your organic search traffic and top recommended methods to do your webpage SEO right.
Add links to only those articles with the same theme or subject. They have to be relevant to the reader in one way or the other.
Encourage your staff to share
Ask your staff to engage with your content online. Share with them the link to your web article. Encourage them to share it with their friends. This creates a chain reaction. Within no time, many people will be reading and sharing your article.
A well-researched and thought leadership article automatically draws more eyeballs. But word-of-mouth promotion has its reach and benefits. Google Webmaster suggests sharing articles on Twitter, Facebook, Reddit, and other social media platforms.
Distribute your material to appropriate communities
Distribute your material and content to appropriate communities online as part of your content promotion plan. There are various social groups on Facebook (Meta), X (formerly Twitter), Tumbler, Quora, Reddit, and others.
These groups are subject-based, so the trick is to target appropriate communities. Posting your content on such social community handles allows you to tap into a wider and relatively new audience that hasn’t yet seen your content. Moreover, these audiences are specifically interested in the same subject as your article. This move results in added engagement for your content.
Repurpose your content
Repurposing your content emerges as a potent component of your content promotion plan. It involves transforming your existing content into diverse formats like videos, infographics, podcasts, or social media posts.
By repurposing, you can effectively extend the lifespan of your content and enhance its visibility across platforms like YouTube, X (formerly Twitter), Reddit, and Medium. For instance, you can convert blog posts into videos or vice versa or transform Twitter threads into LinkedIn carousels.
Repackaging your content in fresh and captivating ways enables you to attract new visitors, drive traffic to your website, and elevate your content promotion endeavors.
Republish your content on third-party websites
Content syndication involves republishing your content on third-party websites to expose it to distinct audiences. It is a valuable strategy for promoting your website and reaching a broader audience.
Partner with reputable websites, blogs, or content distribution platforms to distribute your content to different audiences. Content syndication amplifies your reach and increases brand exposure. Your content appears on multiple platforms. For example, Medium allows you to repost your blog posts word by word. It also helps in generating backlinks and improving search engine rankings.
Using the “Splintering Technique,” publish several guest pieces on other blogs
The Splintering technique involves creating guest pieces with captivating introductions. Engaging introductions entice readers to delve deeper into your website’s content.
There’s an effective approach to using the Splintering Technique. Extract a portion from your existing article and develop distinctive and valuable content aligning with the niche of your original article. Publish these guest pieces on other blogs to establish your expertise, build credibility, and attract new visitors.
Splintering Technique can help leverage established blog platforms to gain exposure and drive traffic back to your website. All these come together to enhance your content promotion efforts.
Contact people who quote your post
Create backlinks to bring more traffic and reach your content. A well-articulated article attracts backlinks. People who find your content useful will cite some part of your article in their content. They can also discuss something similar to what you have discussed in your articles thoroughly.
You can ask them to link your article as a backlink. In most cases, this has the desired results. It can even lead to more collaborations in the future. You can even use content explorer and keyword explorer tools to look for such topics.
Display advertisements
Most small businesses shy away from display advertisements because they are costly and don’t always give you satisfactory results. Facebook and Instagram ads are an option. ads But you can promote your content on less popular platforms such as Quora and Reddit. Both Quora and Reddit are cost-friendly and have more niche-specific communities.
Facebook and Instagram ads don’t always match your target audiences. Advertisements boost your content and drive more interested audiences to your website. As a content promotion technique, it leads to enhanced brand recognition and brand value.
Conclusion
You must follow a proven content promotion strategy to promote your content online. We discussed some content promotion strategies in detail. However, the list isn’t exhaustive.
A content marketer or strategist must understand that web page SEO is the cornerstone of any content promotion strategy. To establish a strong online presence, you should start by writing good content that adds value to people’s knowledge.
Add social media share buttons and disseminate your content to the target audience for better reach. Request your staff members and friends to engage with your content to expand its reach. When they share it with their friends, it creates a chain reaction, leading to higher engagement. Lastly, promote your content by displaying advertisements on cost-effective platforms.
