The Complete Guide to Resource Page Link Building

Link building is the backbone of any comprehensive SEO strategy. A staggering 79.7% of SEO specialists back its credibility, establishing it as the most fruitful way to gain higher ranks. In a nutshell, it is a process of increasing the number of hyperlinks that direct to a specific website.

Resource page link building is a prevalent link building method to get your website linked (backlink) to several resource pages. These backlinks, when linked to relevant resource pages, improve its authority.

Let’s dive into resource page link building and explore how it can boost your website’s presence.

The Prominent Effectiveness of Resource Page Link Building

There are three major reasons that make resource page link building highly effective. Firstly, the purpose of resource pages is to provide valuable information (as curated lists of helpful links and references). So, resource page owners are more receptive to including your backlinks if they contain high-quality content. Secondly, these pages often have fewer outbound links. So, that increases the value of your backlink.

Lastly, links from resource pages usually have content related to a specific topic. Finding those links makes it beneficial for relevant users and valuable to search engines for indexing.

How to Begin Page Link Building?

There are 3 basic steps that need to be followed for resources page link building. Let’s have a look at them:

Step 1: Look for appropriate resource pages

Relevancy is vital when looking for resource pages to create links. The simplest way to search for relevant resource pages is through a Google search.

Here are a few ways of finding relevant pages:

• Use your desired keyword with words like “resources” or “links.” Then search for those phrases. For example, Keyword + “resources”, Keyword + “links”, Keyword + “useful resources”, etc.
• If you want results from specific websites or page headings, filter them based on URL and title. For example, Keyword + inurl:website.com, Keyword + intitle:links, etc.
• Sometimes niche or obscure topics return negligible results. In that case, you can search for related pages using the “~” operator. For example, ~keyword inurl:resources, ~keyword inurl:links, etc.
• You can also use webmaster tools or backlink checkers for a more refined search.

Step 2: Vet the pages

After you find an initial list of resource pages, you should examine them for quality and website relevancy.

Filter and eliminate using metrics

Utilize SEO tools to filter out low-quality resource pages. You can use metrics like domain authority, page authority, traffic, and location to filter the results. You can also use third-party tools to bulk-check multiple URLs simultaneously.

Keep the following points in mind:

• Choose the pages with the highest page authority and domain authority. The higher the rankings on these two metrics, the more valuable option it is for a page link.
• The ideal resource page should have high organic traffic. This ensures a higher ranking and is considered more trustworthy by Google.
• Google also uses the DoFollow link as a hint for ranking and indexing purposes. So, make sure that the vetted pages incorporate that link.

Manually review the remaining pages

After analyzing the list of pages, manually review the ones that pass the vetting process. Keep in mind that:

• The shortlisted pages should have value for your audience.
• They should have other related backlinks to relevant sources.
• The pages should have good upkeep via frequent updates and maintenance.

Step 3: Reach out and offer your resource

Once you have shortlisted suitable resource pages, it is time to reach out to the website owners. 

These tips can increase your chances of success when conducting outreach:

Tip 1: Use their preferred communication methods.

Some websites have specific contact preferences, such as contact/submission forms or email addresses. Follow their preferences to make a positive impression. This will also ensure that your request is not lost in a sea of unread messages.

Tip 2: Reach out to the page owner.

Send the page owner an email explaining how your content can add value to their resource page. Try to track down the person who handles that particular page. This creates a better impression than sending it to a generic address like info@website.com.

Tip 3: Suggest a page for the link placement.

You should always recommend where your link would fit well. By offering a summary of your content, you can make it easier for them to decide.

Tip 4: Find and indicate the broken links on their pages.

Help the page owners out by specifying the broken links on their pages, if any. You can even suggest your content as a replacement.

Tip 5: Avoid paying for link placement.

Paying for a link placement is considered link spam, according to Google’s guidelines. You should avoid paying for and placing your links on a spammy website. Genuine resource page link building should be organic.

Supplement Your Search for More Resource Pages

Congratulations on successfully creating backlinks on the selected resource pages! But why stop there? 

You can expand your resource page link building efforts by following these additional methods:

1. Research the backlink profiles of high-traffic websites

Look for relevant popular websites and research their backlink profiles. Find the resource pages where they have been featured. You can use Ahrefs’ Site Explorer to find these live resources page link building examples.

Then, contact those page owners and offer your resources to be featured on their websites. Make sure that these pages are relevant and pass the vetting process.

2. Search for relevant listicle resource pages

Listicle-style articles or blog posts often curate valuable resources. These pages offer excellent opportunities for link building. A simple way to find these listicles is to search for “best + keyword.” Add other metrics like location or purpose to further enhance the results. For example, best keyword in “location,” best keyword for SEO specialists, etc.

3. Pitch to pages that have resource sections

Some websites have dedicated sections for resources, viz. “helpful links” or “further reading.” You can pitch your content for inclusion on these websites. You can find them by searching for specific phrases. For example, keyword “further reading,” keyword “helpful links,” keyword “more resources,” etc.

These pages may have better link value than other resource pages. However, their creators might not be open to taking submissions for additional links. Do not let that discourage you; reach out to them nevertheless.

A Pathway to Higher Rankings

You can boost your website’s authority and visibility with the power of resource page link building. Focus on relevant and high-quality resource pages. Then, follow through with effective outreach strategies.

Valuable backlinks on high-quality resource pages will drive organic traffic to your website. To ensure success, provide genuinely valuable content that benefits your website and audience of the resource pages.