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The Best Times to Post YouTube Videos
Starting and running a successful YouTube channel is not as easy as you think. One of the major concerns will be about the best time to post on YouTube. Here is what you need to consider.
- The day of the week
- The time on a particular day
- The audience’s location
Many platforms have surveyed the best time to upload a video on YouTube. Posting between 2 PM and 4 PM on Monday, Tuesday, and Wednesday is a good idea. The ideal time is Thursday and Friday between 12 PM and 9 PM. During weekends, post between 9 AM and 9 PM.
The Impact of Posting Time on Your Views
YouTube is different from other social media networks. When you publish a video on Facebook or Instagram, it appears in the feed of your followers. That is not how it works on YouTube.
YouTube needs time to index your videos. As a result, knowing what is the best time to upload a video on YouTube can make a lot of difference. It can help attract the right audience and maximize your views and subscribers.
The right timing enables you to reach people searching for content during their free time.
What Makes YouTube Unique Compared to Other Platforms?
YouTube is different from other platforms because of its content format. Its social component is comparatively lesser than platforms like Facebook, Twitter, Instagram, or TikTok.
Other social media platforms allow posting various content, including text, photos, and videos. YouTube’s primary content is video with a smaller amount of text or photos. The platform’s algorithm focuses more on the content than user data to assess its suitability.
People use YouTube for information, entertainment, and both, unlike other social media platforms. They do not visit to interact with others.
What day and time are ideal for posting a video to YouTube?
The best days to post videos on YouTube are the three days leading up to the weekend. Among these, Sunday is the most ideal.
The best posting time also differs for different days. The window is longer on Friday, between 12 PM and 9 PM, because people are done with their school, jobs, and other activities.
On the weekend, the best time to upload YouTube videos starts from 9 AM and goes up till 9 PM. On Sunday, the response may be lower after 6 PM.
The Best Time to Upload a YouTube Video Every Day
Many factors influence the best time to upload to YouTube. If you delve deep into the audience demographics, viewing habits, competitor analysis, the topic of your content, and algorithm updates, you may feel confused. Thus, as a new creator, you can stick to one time to upload videos consistently.
You can post your videos on YouTube between 2 PM and 6 PM. This time frame is good for the weekdays. But when it comes to the weekends, switch to any time between 9 AM and 6 PM.
When to Avoid Posting Your Videos?
Apart from knowing the best time to post on YouTube, you must know when to avoid posting on the platform. These details can protect you from reduced interaction and loss of audience.
Think about how you feel on Monday. You are mostly disinterested in working or studying. This lousy feeling makes social media engagement very poor.
Avoid posting new and exciting content on Monday. People might vent their frustration and leave a negative response in your comment section. Tuesday and Wednesday can respond similarly, as the work pressure is higher than on the days to follow.
How to Determine The Ideal YouTube Posting Timing?
The answer to this question lies in your channel’s performance data. The suggestive time slots mentioned above are derived from various studies. But they do not apply specifically to your particular niche.
Creators should access a real-time analysis report of their audience’s behavior. This report provides insights into the audience’s interaction with your YouTube video in the last 48 hours. It enables you to understand the peak time for your YouTube channel.
If your channel is new, you can post videos regularly and evaluate the audience engagement with your videos.
Step 1: Access audience surveys
Visit the YouTube Studio using the drop-down menu on your profile page. Access the Analytics section from the left-hand side. It is positioned underneath your profile icon and the channel’s name. Make sure you are logged in to the Google account linked with your YouTube channel.
Each tab contains insightful information to help you improve your audience’s experience on the channel. The audience option will showcase when the maximum number of people engage with your content. Navigate to this section to identify the best time to post on YouTube for your channel.
Step 2: Assess the reports and conclude
The above step will lead you to a graph. Scroll down to view data on “When your viewers are on YouTube.” The area of the graph having denser colors indicates that more people are watching your videos at that time. The lighter area signifies lower user engagement.
The best time to post on YouTube for your channel will be slightly before the momentum builds. Do not post before the views are at their highest because the algorithm needs around two hours to index your content. Give YouTube adequate time for indexation.
Conclusion
Success on social media depends on how tactfully you can manage your accounts. You must reach out to as many of your potential customers as possible. Knowing what is the best time to upload a video on YouTube can help you increase your reach and engagement.
You can draw inspiration from the best time and day to post on YouTube. Alternatively, you can evaluate your YouTube analytics to determine what works best for your niche. Posting at the best time helps you get into the spotlight. It lets you showcase the high-quality content you have created and attain success in YouTube marketing.
