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Brand visibility on search engines is top priority for businesses expanding their digital footprint to reach billions of users at once. To achieve organic reach and top ranking on search engines like Google and Bing, search engine optimization (SEO) is vital.
An in-depth SEO strategy using targeted keywords and AI-informed content can be the panacea for all your optimization woes. With AI SEO content capabilities in powerful SEO tools today, you can leverage AI capabilities to design and customize your SEO strategy to stay ahead of your competition and build a loyal customer base.
It is obvious that your SEO consultants or in-house marketing team will come across challenges in executing even the perfect SEO strategy. Here are 8 useful steps to outrank your competitors using targeted SEO and AI-informed content.
Start by conducting targeted keyword research and SEO
Until your website content and optimization are based on relevant keyword research, the website won’t attract organic traffic or attain visibility on search engines. It is as good as useless.
There’s a proven methodology for conducting targeted research. You can boost your SEO using AI-generated content by understanding AI and the impact it has on search engines. As content generation takes center stage with generative AI tools like ChatGPT and competition gets fiercer, the need for using AI as a powerful content and SEO tool is even greater.
But first, let’s understand how targeted SEO works and the best practices for attaining higher rankings.
What Is Targeted SEO?
Targeted SEO makes use of keywords, meta descriptions, and on-page optimizations to enhance the website content and structure in tandem with the specific interests and needs of the target audience.
Targeted keyword research forms the basic premise of your SEO goals and targets based on user search intent and behavior. To understand search intent and user behavior, you need to know the keywords and search queries your audience uses while searching for products and the type of content they prefer.
Using this knowledge, you can create a website built to cater to the needs of your target audience, resulting in higher rankings, improved traffic, and better conversions.
What Is On-Page SEO
On-page SEO involves optimizing content creation using keywords, queries, and the content your audience prefers. It ensures the front-facing content on your website is optimized for search engines and a great user experience.
It also involves new content creation using skyscraper-style content and hub-style content based on your content strategy.
On-page SEO revolves around increasing organic traffic, search visibility, search engine rankings, and building long-lasting relationships with customers.
How Can I Perform Targeted SEO?
Begin by determining the top keywords you discovered during your keyword research and from user insights. Based on these keywords, develop three to 5 analysis groups using specific SEO tools like Market Brew. Next, apply the action steps suggested by the SEO tool on top priority.
At Infidigit, our experts combine in-depth interviews and conversations with your teams to uncover powerful insights concerning content creation and strategy. With targeted keywords shortlisted, we ensure the website is optimized from a technical standpoint. The SEO execution involves work on several areas discussed later.
Work on technical SEO
Technical SEO involves working on the architecture of the website and optimizing it to make it easy for search engine spiders to crawl and index your website. Some of the key aspects of technical SEO are:
- Optimized website architecture and navigation
- Improved website speed and page load times
- HTTPS encryption as a site security measure
- Clean and compliant website code
- Mobile-optimized website
- Better managed XML sitemaps and robot.txt files
- Tagged pages with appropriate header tags and meta descriptions
Using Technical SEO, website owners can increase incoming organic traffic and improve site rankings on SERPs.
Site Organization
How information is laid out on your website, what designs underlie the visualization, and how pages connect to each other will determine the site organization or website structure.
Most users will leave a website if they encounter a non-responsive design or poor content structure. Elements like internal links, breadcrumbs, navigation, and schema improve the website structure and UX.
The best website structure is hierarchical, where the structure looks like a tree and moves from larger, general category pages to smaller, more-specific pages. For instance, product categories lead to smaller categories which again lead to individual products in e-commerce websites.
Page Speed
Page speed can be measured in different ways:
(i) Time to First Byte measures the time taken until a page begins the loading process
(ii) Fully Load Page measures the 100% time taken for a page to load
(iii) First Contextual Paint measures the time needed for sufficient resources to load on a webpage for a reader to actually begin reading
Slow page speed or loading times can increase bounce rates and be detrimental to your SERP rankings. You can optimize page speed by minimizing code, optimizing images and videos, and using browser cache techniques.
Find and fix index coverage issues
If your Google Search Console reports index coverage issues, you need to fix those, as Google uses crawling and indexing to rank your website. Identify the errors or difficulties in a web page that Google may have found difficult to crawl or index. This will help avoid losing opportunities to increase visibility on SERPs.
Fix the errors and use the “Test Live URL” button to see if the issue is fixed. Once done, click on the Request Indexing button to resubmit the page.
Server Mistakes
If the Search Console report states server issues as the reason for not indexing your web pages correctly, quickly resolve the issues to make sure Google is able to crawl content without losing anything in translation.
Click on inspect URL to get more details on the issue. This often happens when the page listed is not accessible by Google because the server is down or unavailable at that moment. Fix all the server-related issues, or if there are no issues, request Google to re-index the page.
Use a reliable tech stack
Infidigit employs a mix of SEO tools and AI-powered tools to organically improve the website’s visibility and search rankings. Tools such as Google Search Console, SEMRush, Market Brew, etc., provides an edge over the competitors by identifying the top-performing keywords and finding innovative SEO strategies to stay ahead of the competition.
Our SEO consultants use AI tools such as GPT 3 SEO to improve their SEO time efforts. ChatGPT or GPT3 is a large language model developed by OpenAI. SEO consultants and search marketers leverage AI SEO content to enhance their content creation and SEO strategies.
Define Market Brew
Market Brew is a search engine built to model and simulate other search engines like Google to test optimizations and predict SEO rankings. As a sophisticated AI content SEO platform, it identifies issues in your website’s landing pages to suggest changes and forecast SERP rankings.
How to Implement Each Martech Tool in Your Strategy
You can build an AI-generated SEO strategy for the top keywords, evaluate the landing pages and that of your competitors for the same search results, discover the differences between the two, optimize to close the statistical gap and finally view the new forecasted ranking.
How to Get Market Brew at a Lower Price
Market Brew AI SEO content tool comes with a higher minimum commitment. Website owners can access this tool for the best AI for SEO using The Nine at the most affordable price. It offers budget packages from Market Brew’s platform.
Track Your Results
SEO rankings should be measured and monitored continuously over time. You can track the analytics of your website by regularly updating the average placement of the targeted keywords. To understand the success of your SEO campaign, also analyze your SERP locations and snippets and stay in your top form in relation to SEO rankings.
Measuring The Effectiveness of Targeted SEO
Infidigit measures the effectiveness of your targeted and advanced SEO and identifies areas for improvement using ranking and progress reports. We leverage AI SEO content tools and other powerful SEO tools to gain insights into the website’s performance and improve its visibility and organic reach.
Obtain Higher Rankings With Optimized Content
Infidigt’s SEO consultants and strategists work in collaboration with your in-house teams to find the top-performing keywords for your website using targeted SEO and AI SEO content tools. We send monthly reports showing the average placement of your keywords and the locations being targeted.
We use advanced SEO and customized SEO strategies such as technical SEO, on-page optimization, off-page optimization, etc. We help you increase visibility in terms of impressions, increased traffic and the number of organic sessions, and high lead conversions from trusted search engines.
Book a Targeted SEO Strategy Session Right Away o Get A Personalized Approach to SEO
Infidigit is an award-winning SEO agency that has partnered with top brands across niches and industries to help them with their SEO campaigns and website rankings. We deliver measurable results and take your SEO effort and e-commerce capabilities to the next level.
We realize the uniqueness of every business and brand, and deliver customized solutions based on your goals. By identifying areas for improvement, we develop an SEO strategy based on targeted keywords and AI SEO content related to your target audience, business objectives, and competitors.
