What is the primary goal of ASO?

The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.

Does ASO use similar techniques like SEO?

Some techniques of ASO are quite similar to SEO. Optimization for the app name, title, and URL, keyword research for app searches, app rating and reviews generation, deep linking within mobile apps, CTR optimization, indexation of Apps in Google SERPS (search engine results pages) are some of the tactics which are variants of the ones used in SEO.

What are the core optimization elements of ASO?

App name, URL, and subtitle, keyword fields, ratings and reviews, downloads are the core elements to optimize in ASO.

What tools do you use for ASO?

We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.

Do I need to do some changes in my app to support ASO?

We have realized that most of the high performing apps in app stores are the ones that are constantly evolving while reflecting technology changes, updating with additional features, considering end-user feedback and other improvements. So we strongly suggest that you should update your app at regular intervals, take user feedback into consideration and accommodate it in your app design/framework, track ratings on a regular basis.

Do keywords in App Store reviews affect ASO?

Yes, they do. All the keywords in the app store reviews are indexed by the app store search engine. Hence, as part of our ASO services, we mine user reviews for getting more keyword ideas as they are full of ASO friendly keywords.

How does the app description affect ASO?

A quality and keyword rich app description support in ASO as its indexed by the app store search engine. The app description should showcase the best features of your app to ensure user engagement and increase in conversion rate. It should also include important keywords for which you want to rank for, along with emoji’s to make it attractive

What budget should I keep aside for ASO?

After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. Its a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you

AI - Driven Growth Solutions

App Store Optimization
(ASO) Services to Boost Your App Rankings

Q: What is App Store Optimization?

App Store Optimization (ASO) is a technique used to improve your mobile app ranking within app store ecosystems like Apple App Store, Google Play Store, and Windows Store. It is also known as App Store Marketing or Mobile App SEO.

We customize ASO to ensure faster downloads by your targeted audience from the Play Store & App Store. Best practices of ASO and SEO are implemented to increase the quality of organic downloads.

2.2B+

Organic Sessions

15M+

Leads Generated

100+

Case Studies

60+

Awards & Recognitions

Clients

We are the trusted partners for brands to achieve organic success

BENEFITS

Leading App Store Optimization Services That Drive Organic Traffic

Generate Leads

Attract qualified prospects to your site with targeted SEO strategies

Increase Sales

Drive more conversions with optimized search visibility and user experience.

Higher Organic Rankings

Rank higher in search results, getting your business noticed by more customers.

Grow ROI

Maximize returns by investing in SEO that delivers long-term results.

Boost Brand Visibility

Increase your brand’s presence with better rankings and more traffic.

Improve Engagement

Enhance customer interaction with tailored content and improved site experience.

Seo

What is App Store Optimization Services?

App Store Optimization (ASO) services focus on improving an app’s visibility, discoverability, and conversion rates in app stores like the Apple App Store and Google Play Store. These services optimize key elements such as app titles, descriptions, keywords, icons, screenshots, videos, and user reviews to ensure higher rankings in search results and category listings.

A well-executed ASO strategy drives organic downloads, enhances user engagement, and boosts app revenue by targeting the right audience. ASO also includes competitor analysis, localization, and ongoing performance tracking to refine strategies and maintain long-term growth. With millions of apps available, ASO services are essential for standing out and achieving sustained success in the app marketplace.

Case Studies

We create success stories like these for your brand

Myntra Records 270% Revenue Growth in the Kids’ Category via SEO

How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign

How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO

How Infidigit Helped cult.fit Increase Traffic for their Cult Centers 415% via SEO

Infidigit Drives a Remarkable 218.16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months

ProAlley achieve a 908% surge in non-brand organic clicks

ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO

Infidigit’s Expertise Unleashes a 375% Surge in Organic Leads for MIS

How Flipkart Seller Hub Achieved 2200% Surge in Business Leads

How Myntra Increased Its BFF Sale By 42.53% via SEO

Infidigit boosted Mochi Shoes’ product page clicks by 48% in a quarter via SEO

TESTIMONAILS

Our clients talk about their transformative growth journeys.

“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”

Carla Rabe

Product Lead: Growth at Superbalist

“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”

The Iconic

Head of SEO at The Iconic

“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”

Achint Setia

Vice President, Marketing at Myntra

“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”

Suresh Chettiar

Marketing and Product Head at NUUU

“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“

Manish Dubey

CMO, ICICI Prudential Life Insurance Ltd.

“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”

Awant Bhagat

Head of Digital Marketing at Stader

“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”

Vipul Oberoi

Director at Dun & Bradstreet

“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”

Lara Salomon

Marketing Specialist at Solid Systems

“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”

Anurag Goyal

Sr. Manager – Digital Marketing at Extramarks

“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”

Altaf Saiyed

Founder of Traya

“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”

Aparna Acharekar

Programming Head at Zee5

“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.“

Rituj Kate

Sr. Manager – Product at Dream11

“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”

Nidhi Gupta

Marketing Assistant at Tata Consumer Products

“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”

Manan Bajoria

AVP | Growth, Ixigo

SEO Growth

ASO Services for Optimizing Your Smartphone Apps

App store optimization services are highly essential in today’s times, considering the advent of mobile apps as preferred information avenues for people. Every online business requires ASO services to get downloads flowing and proper traffic to their app. In this context, Infidigit is where you will find the best ASO Services.

We also provide all-round SEO Services that give you that extra edge for your product in terms of making it more visible and successful. We back this up with efforts towards app store optimization services and take care of app marketing too. Our digital marketing services are another plus point if you want to get the word out about your app and make it more appealing to users.

Infidigit’s app store optimization services will get you higher views and downloads. Additionally, we make sure that suitable keywords are leveraged within the app to draw high search traffic.

As an ASO Agency, we keep track of and optimize your rank performance versus that of your rivals for relevant keywords. We use advanced tools for monitoring keywords, search rankings, and competitors. We also optimize the architecture of your app while analyzing reviews/ratings. We make sure that your app has the right update frequency and size.

Our app store optimization agency team thoroughly reviews the app’s size, title, icons and screenshots, app downloads, and crash rate. We also cover category analysis, iOS compliance, and more. An off-page review is done, covering install and download analyses. We will help in delivering the message to prospective customers while enabling more app downloads.

We post and curate media releases and blog posts about the app. We keep updating app descriptions on a regular basis as well. ASO services help you learn about the visibility of your app on the Google Play Store and Apple Store. ASO services provide insightful reports about how these strategies are performing and the results yielded by them.

We also analyze the performance of your app thoroughly on the basis of a few key metrics. We take into account these insights while creating strategies for future improvement. If you require app store optimization services, reach out to us today.

Why Us?