AI - Driven Growth Solutions
App Store Optimization
(ASO) Services to Boost Your App Rankings

Infidigit is a CMO’s most preferred partner
3.1B+
Organic Sessions
39M+
Leads Generated
130+
Case Studies
70+
Awards & Recognitions
Clients
We are the trusted partners for brands to achieve organic success
BENEFITS
Leading App Store Optimization Services That Drive Organic Traffic
Generate Leads
Attract qualified prospects to your site with targeted SEO strategies
Increase Sales
Drive more conversions with optimized search visibility and user experience.
Higher Organic Rankings
Rank higher in search results, getting your business noticed by more customers.
Grow ROI
Maximize returns by investing in SEO that delivers long-term results.
Boost Brand Visibility
Increase your brand’s presence with better rankings and more traffic.
Improve Engagement
Enhance customer interaction with tailored content and improved site experience.
Challenges
What’s Holding Back Your App’s Organic Growth?
Case studies
We create success stories like these for your brand
7x increase in app downloads for an Edtech brand
Objective
To scale non-branded app installs and improve app store visibility across Google Play and Apple App Store.
Challenges
– Low visibility against dominant EdTech competitors
– No historical keyword rankings or category presence
– Poor discoverability for non-branded search terms
Solutions
– Full-funnel ASO across keywords, visuals & reviews
– High-intent non-brand metadata optimization
– App stability & performance improvements
Results
7x
Increase In Store Listing Acquisitions
25+
Non-brand Keywords in the top 10 position for Google Play Store
74
Improvement in Category Ranking on Google Play Store
How Infidigit Helped a Life Insurance Brand App Rank for Competitive Play Store Keywords
Objective
To improve rankings for high-intent non-brand keywords on the Play Store while enhancing app discoverability, engagement, and policy management experience.
Challenges
– Low rankings for priority insurance keywords
– Limited app discoverability in a competitive market
– Ineffective ASO strategy and weak metadata optimization
Solutions
– Comprehensive keyword research and metadata optimization
– Enhanced ASO strategy with improved visuals and descriptions
– Competitor analysis and continuous performance updates
Results
3x
Improvement in Rank 1 Bracket
7x
Improvement in the Top 5 Rank Bracket
8x
Improvement in the Top 10 Rank Bracket
Infidigit Boosted Motilal Oswal’s App Visibility with Strategic ASO
Objective
To increase keyword rankings on Play Store and App Store, drive non-brand app listing visitors, and enhance app features to improve user experience.
Challenges
– Intense competition in the financial services app space
– Low visibility for high-intent non-brand keywords
– Performance issues impacting ratings and discoverability
Solutions
– Conducted comprehensive ASO audit and keyword optimization
– Improved metadata, visuals, and multilingual descriptions with A/B testing
– Reduced crashes and enhanced Android vitals with technical recommendations
Results
700%
Improvement in the top 5 Keywords Ranking for the Play Store
16x
Improvement in Top 10 Keyword Rankings – Play Store
63%
Improvement in top 5 Keywords Ranking for App Store
Cricket Game App Sees Massive Growth in 3 Months with Strategic ASO
Objective
To improve organic rankings and visibility of App “B” and strategically divert relevant traffic from App “A” through focused App Store Optimization.
Challenges
– Highly competitive cricket gaming landscape
– Low initial visibility for the new app version
– Need to outperform similar app targeting the same audience
Solutions
– Advanced keyword research and metadata optimization
– Revamped app title, descriptions, and screenshots for higher conversions
– Implemented technical updates and structured review management
Results
733%
Revenue Growth
584%
Increase in organic sessions
168
Keywords in top 10 position
Seo
What is App Store Optimization Services?
App Store Optimization (ASO) services focus on improving an app’s visibility, discoverability, and conversion rates in app stores like the Apple App Store and Google Play Store. These services optimize key elements such as app titles, descriptions, keywords, icons, screenshots, videos, and user reviews to ensure higher rankings in search results and category listings.
A well-executed ASO strategy drives organic downloads, enhances user engagement, and boosts app revenue by targeting the right audience. ASO also includes competitor analysis, localization, and ongoing performance tracking to refine strategies and maintain long-term growth. With millions of apps available, ASO services are essential for standing out and achieving sustained success in the app marketplace.
Testimonials
Our clients talk about their transformative growth journeys with us.
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”
Head of SEO at THE ICONIC
“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”
Vice President, Marketing at Myntra
“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”
Marketing and Product Head at NUUU
“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”
CMO, ICICI Prudential Life Insurance Ltd.
“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“
Head of Digital Marketing at Stader
“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”
Director - Marketing, CSR & Learning Solutions at D&B
“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”
Marketing Specialist at Solid Systems
“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”
Head of Digital Marketing at Stader
“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”
Sr. Manager – Digital Marketing at Extramarks
“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”
Founder of Traya
“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”
Programming Head at Zee5
“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”
Sr. Manager – Product at Dream11
“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.”
Marketing Assistant at Tata Consumer Products
“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”
AVP | Growth, Ixigo
“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”
SEO Growth
ASO Services for Optimizing Your Smartphone Apps
App store optimization services are highly essential in today’s times, considering the advent of mobile apps as preferred information avenues for people. Every online business requires ASO services to get downloads flowing and proper traffic to their app. In this context, Infidigit is where you will find the best ASO Services.
We also provide all-round SEO Services that give you that extra edge for your product in terms of making it more visible and successful. We back this up with efforts towards app store optimization services and take care of app marketing too. Our digital marketing services are another plus point if you want to get the word out about your app and make it more appealing to users.
Infidigit’s app store optimization services will get you higher views and downloads. Additionally, we make sure that suitable keywords are leveraged within the app to draw high search traffic.
As an ASO Agency, we keep track of and optimize your rank performance versus that of your rivals for relevant keywords. We use advanced tools for monitoring keywords, search rankings, and competitors. We also optimize the architecture of your app while analyzing reviews/ratings. We make sure that your app has the right update frequency and size.
Our app store optimization agency team thoroughly reviews the app’s size, title, icons and screenshots, app downloads, and crash rate. We also cover category analysis, iOS compliance, and more. An off-page review is done, covering install and download analyses. We will help in delivering the message to prospective customers while enabling more app downloads.
We post and curate media releases and blog posts about the app. We keep updating app descriptions on a regular basis as well. ASO services help you learn about the visibility of your app on the Google Play Store and Apple Store. ASO services provide insightful reports about how these strategies are performing and the results yielded by them.
We also analyze the performance of your app thoroughly on the basis of a few key metrics. We take into account these insights while creating strategies for future improvement. If you require app store optimization services, reach out to us today.
Why Us?
Why Infidigit as ASO Service Provider?
Features
Our App Store Optimization Service Includes
Process
Our App Store Optimization Process
Industries
Discover how we can help across various industries
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Website Development
Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.
App Store Optimization
Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.
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Link Building
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Locations
We drive growth Worldwide, delivering solutions wherever you are
FAQ's on App Store Optimization Services
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