What is the Importance of Local SEO for Contractors in the US?

Most people turn to search engines to find contractor-related services near them. Your website may not rank if it is not optimised for local searches. Hence, local SEO is important to stay relevant for a local audience. It helps improve your website’s visibility in a particular area and drive local traffic.

Discuss the Impact of Local Search on Contractor Businesses.

Around 97% of people discover a local company online and 46% of Google searches seek local information. So, local searches can greatly impact your contractor business. You can boost brand awareness, drive local traffic, and boost revenue by optimising your website for local searches.

How Long Does It Take to See Results from Contractor SEO Efforts?

Contractor SEO efforts can take a few weeks to several months to show results. This depends on multiple factors, such as the website size, industry competition, and current performance.

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What is SEO for Contractors?

Potential customers often rely on search engines to find trustworthy contractors, making it essential to rank at the top of search results. Achieving this can lead to more clicks, increased traffic, and higher conversion rates.

So, how can you achieve these rankings? The solution lies in Search Engine Optimization (SEO). SEO is a powerful strategy for improving your website’s visibility in search engine results pages (SERPs) and attracting potential customers.

Understanding the Importance of SEO for Contractors

Now, let’s explore why SEO is essential for contractors in today’s competitive digital landscape.

Significance of SEO for contractors

You might have a magnificent website for your contractor business. However, you may miss many potential customers and revenue if your website is not visible in the search engine results. That is why it needs contractors’ SEO.

SEO optimises your website for enhanced visibility in the SERPs. It is an excellent marketing tool to build authority and trust in your niche. Increased visibility and brand authority can drive more customers and boost your revenue. Research shows that 75% of users never scroll past the first page of search results, highlighting the importance of ranking high to capture potential clients’ attention (sierrasixmedia).

SEO is a combination of several techniques. These include on-page SEO, off-page SEO, technical SEO, and local SEO. Implementing all these elements can help you beat your competitors and dominate the contractor industry.

SEO’s Impact on Creating a Strong Online Presence for Contractors

Investing in your online presence is necessary to stay relevant in today’s digital age. Your website or social media profile is the first place potential customers may learn about your business, and having a weak online presence can put you at a disadvantage.

According to a study by Backlinko, the first page in the SERPs gets almost 28% of all clicks, and the top 5 pages on Google search results account for about 70% of the total clicks. So, websites with a strong presence in the search engines are the real players.

SEO is one of the most effective tools for improving online presence. It is known to provide a higher return on investment (ROI) than email marketing, social media campaigns, PPC, etc.

How SEO Can Drive Leads and Boost Business Growth for Contractors

Let’s assume a user types “best contractors” in Google. The search engine will show pages relevant to the search query. It will use about 200 factors to determine the rankings of those pages.

The top three results will usually get the most clicks. And chances are the user won’t even scroll past the first search engine results page. This means contractor websites ranking on the second page will get no organic traffic, no matter how beneficial they are.

So, implementing a robust SEO strategy is crucial if you want your website to rank higher on the SERPs. The higher your website ranks, the more clicks it will get, which translates into more leads and revenue.

Case Studies

We create success stories like these for your brand

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How Myntra Increased Its BFF Sale By 42.53% Via SEO

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Increasing Non-Brand Clicks by 11x for an Ethnic Wear Brand

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Max Fashion Boosts Non-Brand Clicks by 140% and Impressions by 354% through SEO

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Infidigit helped increase non-brand clicks for Silvermerc Designs by 357% in 5 months

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Infidigit boosted Mochi Shoes’ product page clicks by 48% in a quarter via SEO

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The Road to 174% Traffic Growth: SEO Case Study of Loopify

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How Infidigit Helped CodeSkin Achieve 1st Page Rankings on Amazon in 90 Days

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Kindly Health’s Non-brand Clicks increased by 2403% from the duration of March 2023 to July 2023

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The Power of Snippets: Orange Health Labs’ SEO Transformation

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Spinny Increased Non-Brand Clicks By 519% Via SEO.

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How Infidigit helped Teapigs Australia to develop users and SEO friendly website

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Pisarto’s Organic Sessions Jumps 270% through Effective SEO Strategy

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Top SEO Techniques for Contractors

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Our clients talk about their transformative growth journeys.

“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”

Carla Rabe

Product Lead: Growth at Superbalist

“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”

The Iconic

Head of SEO at The Iconic

“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”

Achint Setia

Vice President, Marketing at Myntra

“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”

Suresh Chettiar

Marketing and Product Head at NUUU

“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“

Manish Dubey

CMO, ICICI Prudential Life Insurance Ltd.

“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”

Awant Bhagat

Head of Digital Marketing at Stader

“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”

Vipul Oberoi

Director at Dun & Bradstreet

“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”

Lara Salomon

Marketing Specialist at Solid Systems

“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”

Anurag Goyal

Sr. Manager – Digital Marketing at Extramarks

“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”

Altaf Saiyed

Founder of Traya

“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”

Aparna Acharekar

Programming Head at Zee5

“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.“

Rituj Kate

Sr. Manager – Product at Dream11

“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”

Nidhi Gupta

Marketing Assistant at Tata Consumer Products

“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”

Manan Bajoria

AVP | Growth, Ixigo

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SEO Challenges Unique to Contractors

This guide would be incomplete without mentioning the SEO challenges you may face as a contractor. After all, you are an expert in construction and not in SEO. You might have several other things to look out for such as creating bids, managing employees, and a lot more.

But at the same time, you have rivals to compete with. A sheer number of contractors are striving to grab the attention of the same customers. Keeping up with the ever-evolving search engine algorithms is another challenge you may face. Hence, it is best to leave your SEO in the hands of a trustworthy SEO company.

SEO professionals dive deep into your competitors’ strategies before crafting one for you. This is where competitor analysis comes in. It helps you learn about your competitors’ strengths and weaknesses. The information is leveraged to boost your rankings, visibility, and revenue.

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SEO For Contractors For Dominating Online Presence

We are the trusted partners for brands to achieve organic success

What is SEO for Contractors?

Understanding the Importance of SEO for Contractors

Significance of SEO for contractors

SEO’s Impact on Creating a Strong Online Presence for Contractors

How SEO Can Drive Leads and Boost Business Growth for Contractors

We create success stories like these for your brand

Top SEO Techniques for Contractors

Our clients talk about their transformative growth journeys.

SEO Packages and Plans

SEO Challenges Unique to Contractors

More Ways to Drive Results

Search Engine Optimization

Conversion Rate Optimization

Website Development

App Store Optimization

Content Writing

Local SEO

YouTube SEO

Amazon SEO

Link Building

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